* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret.
* Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.)
* Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage.
* How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.
* The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.)
* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.
* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.
* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.
* How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.
* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.
* Typestyles that Actually REDUCE Readership--Are you using them?
* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?
* Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it?
* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.
* And Much More